A new site for local photographer

Participants consistently cited images (emotional portraits, diversity, natural looks, babies/children, black-and-white contrast) as the most influential factor. Layout mattered, but photos carried the most weight. This echos the quality of work mentions I would hear in the interviews.

Upfront pricing was appreciated and was noted to build trust. Users noted feeling represented in the photos (race, age, family structure) as a reason for preference. “I could relate to the family,” or “It shows diversity” came up often.

Designs that felt “slick,” “modern,” or “contemporary” were preferred, while layouts described as cluttered or dated reduced trust.