I have an iterative process that helps me understand the problem and fit into a team. I push for research often so we can be as generous and helpful as possible to people we don't know, whether through accessibility or defining the actual problem.

When starting a project, I love to incorporate an element that is exciting developmentally to align with your site. I love to explore what is possible and accessible, while making something that is easy to maintain and grow, suits your content needs now and later, and is incredibly accessible for visitors.

Whether originating a brand or extending an existing one, I enjoy finding how they move through different mediums. I enjoy being true to both; the more challenging, the better (I hope someone lets me wrap a truck soon.)