9413 Sophia Ave is both an address and a performance, where we utilized the Are.na API to map the intersection of architecture, memory, connection & decay.
Survey
Our research phase transformed local neighborhood feedback into a foundational dataset that directed the visual and physical goals of the deconstruction.
Brand & Visual
We developed a two-phase visual language that first mobilized a community and then shifted to preserve the artifacts of the deconstruction. Below we see the results of the first phase, focused on connection and introduction.
The brand’s final evolution is a stripped-down, essentialist system designed to house the project’s artifacts in a permanent digital home.
Impact
Hundreds of providers have been launched with this feature.
Families have assurance and an artifact they can return to
They wanted to know who this person is, what their background is, and how to access their portal without navigating internal tools. Providing this point of contact that can be returned to, as opposed to a phone call or email, lowers anxiety and smooths the start of care.
Sales has one touch point to introduce a provider
Sales needed a dependable way to introduce providers without piecing together details from scattered tools. The new provider pages give them a branded single link that replaces manual back-and-forth, reduces errors, and helps close the loop with families faster. It makes sales look organized, informed, and consistent every time.
Operations has a single place to upload information
Before, this process was not intuitive. Providing a central flow that supports the connection between finding and using design elements is what this focused on.
Our collaboration with Little Otter includes maintenance and ticket clearing of the site includes this project and dozens of landing pages.
